Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Excellent

Listed - A year ago

Views - 5

Ships From - New York

Play Bigger: How Rebels and Innovators Create New Categories and Doninate Markets

Publisher Description

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category a...