Product Details
Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - Good
Listed - A year ago
Views - 3
Ships From - California
Est. Publication Date - Nov 1987
Seller Description
Slight foxing on book ledge Dow Jones-Irwin, 1988 - Advertising - 184 pages Explains why customers become unresponsive to advertising, analyzes successful campaigns as well as failures, and show how to gain interest for new products.
Overview
Marketing Immunity: Breaking Through Customer Resistance
ISBN: 0870949497
Publisher Description
Explains why customers become unresponsive to advertising, analyzes successful campaigns as well as failures, and show how to gain interest for new products.
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