Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - Good
Listed - 7 months ago
Views - 2
Ships From - California
Est. Publication Date - Nov 1987
Seller Description
Slight foxing on book ledge Dow Jones-Irwin, 1988 - Advertising - 184 pages Explains why customers become unresponsive to advertising, analyzes successful campaigns as well as failures, and show how to gain interest for new products.
Additional Information
Marketing Immunity: Breaking Through Customer Resistance
ISBN: 0870949497
Publisher Description
Explains why customers become unresponsive to advertising, analyzes successful campaigns as well as failures, and show how to gain interest for new products.
Be The First One To Review
Review the book today!
Rate The Book
Published
Drafts
