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Light Hardcover (1 lb or less)

Texas

The Next Big Thing in Marketing

Seth Godin's most recent book, Purple Cow, hit The Wall Street Journal, BusinessWeek and New York Times bestseller lists, with more than 90,000 copies in print. Free Prize Inside follows up some of the concepts in this book, answering questions readers were left with like: How do you actually think up new Purple Cows?; and how do you get them adopted by risk-averse Brown Cow companies? It gives examples of market-changing innovations - the free prizes that worked like G.I Joe (a doll just for boys) and frequent flier miles - and teaches how to re-create these blockbuster ideas.

Free Prize Inside

68847e1c-3209-4414-87f0-480a907c60b7-1

Seth Godin

How to Make a Purple Cow

Shares the secrets of creating innovative marketing approaches, explaining how to find success by building good ideas right into a product or service and emphasizing the importance of creativity, initiative, and strategy.

Format - Hardcover

Condition - Excellent

Listed - 6 months ago

Views - 4

Ships From - Texas

Est. Publication Date - Aug 2004

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ISBN: 9781591840411

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Free Prize Inside

By: Seth Godin

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