Product Details

Category - Textbook/Educational Curriculum / College & Above

Format - Hardcover

Condition - Good

Listed - 10 months ago

Views - 4

Ships From - South Carolina

Est. Publication Date - Nov 2016

Overview

Marketing 4. 0: Moving from Traditional to Digital

ISBN: 9781119341208

Publisher Description

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading market...

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Marketing 4. 0

Marketing 4. 0

By: Philip Kotler

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