Product Details
Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - Excellent
Listed - 2 months ago
Views - 1
Ships From - Georgia
Est. Publication Date - Oct 2013
Seller Description
First Edition In this book, Jaffe and Albarda explore the diminishing returns of traditional paid media and advocate for a shift towards owned assets and customer-centric strategies. They present the Z.E.R.O. framework-Zealots (advocacy), Entrepreneurship (innovation), Retention (customer-centricity), and Owned Assets (direct-to-consumer channels)-as a blueprint for brands to navigate the evolving marketing landscape.
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