Category - Non Fiction / Business & Economics
Format - Paperback
Condition - New
Listed - 2 months ago
Est. Publication Date - Mar 2008
Additional Information
The Open Brand: When Push Comes to Pull in a Web-Made World
ISBN: 9780321544230
Publisher Description
Today's marketers are now facing wholly new patterns of cultural influence, and the rise of personal brands or icitizens. Through a deconstruction of some of the marketing world's fundamental practice...
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