The Elusive Fan: Reinventing Sports in a Crowded Marketplace
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Product Details
Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - Good
Listed - 2 years ago
Views - 1
Est. Publication Date - Jul 2006
Seller Description
Bought for a class! Great insight and interesting marketing read.#hardcover#sports#marketing
Overview
The Elusive Fan: Reinventing Sports in a Crowded Marketplace
ISBN: 9780071454094
Publisher Description
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the ...
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