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    The Elusive Fan: Reinventing Sports in a Crowded Marketplace

    The Elusive Fan: Reinventing Sports in a Crowded Marketplace

    Categories
    Non Fiction
    Business & Economics

    by: Irving Rein, Philip. Kotler, Ben Ryan Shields

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    The Elusive Fan: Reinventing Sports in a Crowded Marketplace

    The Elusive Fan: Reinventing Sports in a Crowded Marketplace

    By: Irving Rein

    1 copy available

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    Published
    Drafts

    Overview

    Publisher Description

    Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the ...

    Read more