Category - Textbook/Educational Curriculum / College & Above

Format - Hardcover

Condition - Excellent

Listed - 9 months ago

Views - 9

Ships From - Maryland

Est. Publication Date - Dec 2000

Positioning: the Battle for Your Mind, 20th Anniversary Edition

Publisher Description

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind...