Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - A year ago

Views - 2

Ships From - Kansas

Est. Publication Date - Jan 2020

Additional Information

Fanocracy: Turning Fans into Customers and Customers into Fans

Publisher Description

The most powerful marketing force in the world isn't social media, email blasts or search ads. It's fandom. In Fanocracy, David Meerman Scott and his daughter Reiko - a baby boomer business strategist...