Category - Textbook/Educational Curriculum / College & Above

Format - Paperback

Condition - Excellent

Listed - 9 months ago

Views - 2

Ships From - Wisconsin

Est. Publication Date - Feb 2018

Integrated marketing communication : Creative strategy from idea to implementation

Publisher Description

Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new a...