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    Integrated Marketing Communication

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    by: Robyn Blakeman

    Integrated Marketing Communication
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    Integrated Marketing Communication

    Integrated Marketing Communication

    By: Robyn Blakeman

    1 copy available

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    Overview

    Publisher Description

    Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new a...

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