Fresh off the press and untouched by insecure ad students — this is a brand new copy of Hey Whipple, Squeeze This (6th Edition). No notes in the margins. No coffee stains. No desperate midnight Post-its from someone trying to land a junior copy gig. This book is pure. Pristine. Virginal, even. Why buy it? • It’s the Bible of advertising (but with more fart jokes and better art direction). • Luke Sullivan and Edward Boches updated it for a world where your client wants a TikTok and a tagline before lunch. • It’s the one book that might actually teach you how to write something people don’t immediately skip. Still sealed. Still sacred. Buy it now before some portfolio school kid beats you to it and ruins it with highlighter.

ISBN: 9781119819691