Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Like New

Listed - 5 months ago

Views - 8

Wishes - 1

Ships From - Illinois

Est. Publication Date - May 2013

Additional Information

Brand Thinking and Other Noble Pursuits

Publisher Description

The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brain...