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    by: Debbie Millman, Rob Walker

    Brand Thinking and Other Noble Pursuits

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    Brand Thinking and Other Noble Pursuits

    Brand Thinking and Other Noble Pursuits

    By: Debbie Millman

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    Brand Thinking and Other Noble Pursuits

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    Overview

    Publisher Description

    The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brain...

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