Category - Non Fiction / Business & Economics
Format - Paperback
Condition - Excellent
Listed - 8 months ago
Views - 2
Ships From - New York
Est. Publication Date - Oct 2001
Additional Information
Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You
ISBN: 9780786887170
Publisher Description
The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are ...
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