#hardcover#business#marketing#marketresearch#research Discusses the role of research in business and describes interviewing methods, resource tools, and techniques for solving specific marketing problems. This business classic is in good condition with no wear to the spine or binding. Pages are clean and unmarked though yellowing. Dust jacket has some wear and tear around the edges and are starting to yellow slightly around the edges. Covers are in excellent shape. Printed in 1981, 286 pp.