Product Details
Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - Like New
Listed - 4 months ago
Ships From - Texas
Est. Publication Date - Feb 2003
Overview
How Customers Think: Essential Insights into the Mind of the Market
ISBN: 9781578518265
Publisher Description
Despite the time and money spent on market research, 60% to 80% of new offerings fail.
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