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    Categories
    Non Fiction
    Business & Economics

    by: Gerald Zaltman

    $17.50

    How Customers Think

    How Customers Think

    Discover more

    How Customers Think

    How Customers Think

    By: Gerald Zaltman

    2 copies available

    Condition

    Used
    New / Like New

    Format

    Paperback
    Hardcover

    More from this author

    More books by Gerald Zaltman

    How Customers Think

    Gerald Zaltman

    How Customers Think

    $17.50
    Marketing Metaphoria

    Gerald Zaltman

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    Overview

    Publisher Description

    Despite the time and money spent on market research, 60% to 80% of new offerings fail.

    Product Details

    Category - Non Fiction / Business & Economics

    Format - Hardcover

    Condition - Excellent

    Listed - 3 months ago

    Ships From - North Carolina

    Est. Publication Date - Feb 2003

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