Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - New

Listed - 2 months ago

Est. Publication Date - May 2011

Additional Information

Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

ISBN: 9780470643594

Publisher Description

Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practi...

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Brand New

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Brand New

Brand New

By: G. Michael Maddock

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