Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - New
Listed - 12 days ago
Views - 1
Ships From - Colorado
Seller Description
Preface by the renown Marketing expert Philip Kotler. Northwestern University’s Business school has always been at the forefront of cutting edge marketing. A treasure of a complete anthology of today’s best strategic marketers all in one place. This book offers a unique combination of new and proven marketing theories that the reader can translate into business success