Category - Non Fiction / General Nonfiction
Format - Hardcover
Condition - Excellent
Listed - 4 months ago
Views - 2
Ships From - California
Est. Publication Date - Sep 1986
Seller Description
The behind the scenes story of “New Coke,” what prompted Coca-Cola to change the taste of its flagship brand, and how it came to reverse its decision
Additional Information
Real Coke, the Real Story
ISBN: 0394552733
Publisher Description
In this book the author goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business. Traces the history of an American institution that began ...
Read more
Be The First One To Review
Review the book today!
Rate The Book
Published
Drafts
