Category - Non Fiction / General Nonfiction
Format - Hardcover
Condition - Excellent
Listed - 5 months ago
Views - 2
Ships From - California
Est. Publication Date - Sep 1986
Seller Description
The behind the scenes story of “New Coke,” what prompted Coca-Cola to change the taste of its flagship brand, and how it came to reverse its decision
Additional Information
Publisher Description
In this book the author goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business. Traces the history of an American institution that began ...
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