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P48 The Anatomy of Buzz

By: Emanuel Rosen

$1.50

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The Anatomy of Buzz

By: Emanuel Rosen

2 Copies Available

Format - Hardcover

Condition - Excellent

Listed - 18 hours ago

Views - 24

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ISBN: 9780385496674

Draws on interviews with more than 150 marketing executives to identify the products and services that benefit most from consumer recommendations and how to effectively stimulate customer-to-customer selling. 40,000 first printing.

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