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Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - Excellent
Listed - 2 years ago
Views - 26
Wishes - 1
Ships From - Montana
Seller Description
A 2000 Doubleday 261 pgs#hardcover#marketing#business
Additional Information
P48 The Anatomy of Buzz: How to Create Word of Mouth Marketing
ISBN: 9780385496674
Publisher Description
Draws on interviews with more than 150 marketing executives to identify the products and services that benefit most from consumer recommendations and how to effectively stimulate customer-to-customer ...
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