P48 The Anatomy of Buzz
By: Emanuel Rosen
$1.50
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Format - Hardcover
Condition - Excellent
Listed - 18 hours ago
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Seller Description
A 2000 Doubleday 261 pgs#hardcover#marketing#business
Publisher Description
ISBN: 9780385496674
Draws on interviews with more than 150 marketing executives to identify the products and services that benefit most from consumer recommendations and how to effectively stimulate customer-to-customer selling. 40,000 first printing.