Product Details
Category - Textbook/Educational Curriculum / College & Above
Format - Hardcover
Condition - Excellent
Listed - A month ago
Est. Publication Date - Jan 2010
Seller Description
Book is incredible shape. No writing in the book just some Highlighting. Bottom right edge is slightly worn otherwise it doesnt even look like it was used at all.
Overview
Consumer Behavior
ISBN: 9780073404769
Publisher Description
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of th...
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