Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - A day ago

Ships From - New York

Est. Publication Date - Mar 2002

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

Publisher Description

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often my...