Product Details
Category - Textbook/Educational Curriculum / College & Above
Format - Hardcover
Condition - Good
Listed - 4 days ago
Ships From - Washington
Est. Publication Date - Jan 2021
Seller Description
Dust jacket has creasing in corners. See photos for visuals.
Overview
Marketing Analytics: Essential Tools for Data-Driven Decisions
ISBN: 9780813945156
Publisher Description
"A textbook on marketing analytics, this book provides practical predictive models in marketing. It strives to strike a balance between highly sophisticated models and managerial relevance. Through th...
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