It’s people who make organizations great, so how can leaders best help their people achieve that greatness? As Ken Jennings and John Stahl-Wert show in this new edition of their bestseller, you can’t just demand greatness—you have to inspire it. The most effective leaders don’t just stand in front of their people, they stand behind them too. As one of the characters in the book notes, “You qualify to be first by putting other people first.” This concept sounds paradoxical, but it leads to extraordinary outcomes—and The Serving Leader shows precisely how and why.