Product Details

Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Like New

Listed - A year ago

Views - 4

Wishes - 1

Ships From - Pennsylvania

Est. Publication Date - Nov 2005

Overview

Why Customers Do What They Do: Who They Are, Why They Buy, and How You Can Anticipate Their Every Move

ISBN: 9780071460361

Publisher Description

In today's rapidly shifting marketplace, brand loyalty has subsided and the consumer-of-the-moment rules. To successfully compete for customers' wallet share, you must connect with them, understand th...

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Why Customers Do What They Do

Why Customers Do What They Do

By: Marshal Cohen

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