Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - New
Listed - 2 months ago
Est. Publication Date - Sep 1998
Additional Information
22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
ISBN: 9780887309373
Publisher Description
Identifies keys to developing a successful brand name, including focus, publicity, advertising, quality, extensions, color, logo, consistency, and change
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