Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - New

Listed - 2 months ago

Est. Publication Date - Nov 1997

Additional Information

Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image

Publisher Description

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal fo...