Chris Anderson is a British-American author, entrepreneur, and the former editor-in-chief of "Wired" magazine, a popular technology publication. He is best known for his work on the theory of the "Long Tail," which explores how niche markets are economically viable in the digital era, where inventory and distribution costs are significantly lower for certain products and services. His book "The Long Tail: Why the Future of Business is Selling Less of More" published in 2006, elaborates on this concept and became a bestseller. Anderson is also known for his book "Free: The Future of a Radical Price," where he discusses the pricing models in the digital economy, suggesting that businesses can profit more by giving away more. Additionally, he has written "Makers: The New Industrial Revolution," which focuses on how modern technologies such as 3D printing and open-source design are democratizing manufacturing. Beyond his writing, Chris Anderson is the co-founder and former CEO of 3D Robotics, a drone manufacturing company. He is also the curator of the TED Conference, an influential platform for sharing ideas across a multitude of disciplines, including technology, design, science, and social issues.