Light Hardcover (1 lb or less)

New Jersey

A Revolutionary Approach to Launching Your Brand Online

"A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google."--Lisa Sherman, president and CEO, the Ad Council LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD - "A must-read for anyone interested in starting a new business."--Moiz Ali, CEO, Native E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.

Selling Naked

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Business Lessons from Steve Jobs, the Man Who Saved Apple

An analysis of the leadership style of the controversial and groundbreaking CEO Steve Jobs evaluates the contradictions that mark his career, his stalwart partnerships with such contemporaries as Steve Wozniak and John Lasseter, and the personality flaws that shaped his innovations. 40,000 first printing.

Inside Steve's Brain

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How the Aggregate System Turned Microchip Technology from a Failing Company to a Market Leader

Praise for DRIVING EXCELLENCE

"A well-organized compendium of immense common sense. [The authors'] values-based, walk-the-talk approach recognizes the fast-changing environment we live in. It shows the importance of aggregating and integrating knowledge and experience on a continuing basis. Finally, it demonstrates the significance of creating a culture that reinforces those values and takes pride in thriving on the complexity."
--John E. Abele, founder and Director, Boston Scientific Corporation

"The Aggregate System is a powerful blend of strategic formula, exceptional culture, and human systems combined into a complete self-perpetuating system to produce exceptional performance. Anyone interested in improving the performance of his or her company should read this book."
--Jerry Colangelo, CEO and Chairman, Phoenix Suns

"This is not another 'silver bullet' piece of academic advice on how to do a quick fix to some imaginary business. Driving Excellence is a serious and detailed insight into how a real CEO, Steve Sanghi, has transformed a real company, Microchip, into a world-class enterprise. Anyone interested in understanding the realities of implementing and sustaining an enterprise-wide constant improvement plan should read this book."
--Dean Kamen, founder and President, DEKA Research & Development Corporation, inventor of the Segway HT, National Inventors Hall of Fame inductee

"Driving Excellence is the first book to deal with the integration of all the core elements that are essential to running a business. It should be required reading for all executives and venture firms looking to boost return on invested capital and add some consistency to their growth. High praise is due to Michael Jones and Steve Sanghi for developing a blueprint that works in the real world."
--Ed Sperling, Editor in Chief, Electronic News

"This book provides a nicely developed framework to understand organizational effectiveness and performance, drawing upon Sanghi's managerial skills, perfected in his significant turnaround performance at Microchip. Importantly, the reader benefits from insight and experience about building an organizational culture productive to performance and competitiveness."
--Steven Stralser, PhD, author of MBA in a Day

Driving Excellence

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Technological Literacy for the 1990's

A lively survey of the horizons of modern technology. Provides easy-to-read summaries of the state of the art in space science, biotechnology, computer science, exotic energy sources and materials engineering as well as life-enhancing medical advancements and environmental, transportation and defense/weapons technologies. Each chapter explains how a current or future technology works and provides an understanding of the underlying scientific concepts. Includes an extensive self-test to review your knowledge.

Levitating Trains and Kamikaze Genes

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Hardcover (1 to 2 lbs)

The Takedown of a $100 Million Chinese Software Pirate

Hundreds of billions of dollars: that's how much digital pirates overseas, particularly in China, steal and resell in American intellectual property each year. CRACK99 is an edge-of- the-seat account of the Justice Department's prosecution of the biggest cybercriminal operation to date. On a cheesy website called CRACK99, Xiang Li sold everything from satellite tracking and aviation simulation to communications systems design software for mere pennies on the dollar. When federal prosecutor and former U.S. Navy intelligence officer David Locke Hall and his team started buying CRACK99's products, the hunt for this elusive pirate began. After earning Xiang's trust, Hall's team meets Xiang on Saipan, where the sting is nearly foiled before Xiang is captured, flown to the United States, and prosecuted. An eye-opening look at the dark side of cybercrime and the chilling consequences for US technology and our national security, CRACK99 reads like a caper—only it's true in every riveting detail.

Crack99

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Light Paperback (1 lb or less)

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Explains how Google became one of the world's leading IPOs and reveals how it contributed to changes in information searching and viral marketing.

The Search

2fdb513e-5cd0-465f-a357-2764ff0cbf73-1

Arkansas

How Two Lost Boys Rode the Internet Out of Idaho

Describes how two nineteen-year-old working-class kids from a small town in Idaho overcame their lives as outsiders and reveals how they are using the Internet to redefine themselves and change their lives. Reprint.

Geeks

9dca6c45-8494-4f13-8307-3e2a7b309c0a-1

Tahmima Anam

Michigan

A Novel

Brilliant coder and possessor of a Pi tattoo, Asha is poised to revolutionize artificial intelligence when she is reunited with her high school crush, Cyrus Jones.

The Startup Wife

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#hardcover #proxy #youngadult #fiction #rebellion #robots #tech 

Minnesota

The adventure novel of the year! Inspired by The Whipping Boy and Feed, this adrenaline-fueled thriller will appeal to fans of The Hunger Games and Divergent.

Knox was born into one of the City's wealthiest families. A Patron, he has everything a boy could possibly want--the latest tech, the coolest clothes, and a Proxy to take all his punishments. When Knox breaks a vase, Syd is beaten. When Knox plays a practical joke, Syd is forced to haul rocks. And when Knox crashes a car, killing one of his friends, Syd is branded and sentenced to death.

Syd is a Proxy.  His life is not his own.

Then again, neither is Knox's. Knox and Syd have more in common than either would guess. So when Knox and Syd realize that the only way to beat the system is to save each other, they flee. Yet Knox's father is no ordinary Patron, and Syd is no ordinary Proxy. The ensuing cross-country chase will uncover a secret society of rebels, test both boys' resolve, and shine a blinding light onto a world of those who owe and those who pay. Some debts, it turns out, cannot be repaid.

A fast-paced, thrill-ride of novel full of non-stop action, heart-hammering suspense and true friendship--just as moving as it is exhilarating. Fans of Anthony Horowitz's Alex Rider series, James Dashner's Maze Runner, Patrick Ness's Chaos Walking series, and Marie Lu's Legend trilogy will be swept away by this story.
 
 Praise for PROXY

"Looking for an awesome YA summer read? Look no further than Alex London's Proxy." --EntertainmentWeekly.com

"Put down what you're doing and read this book. Right now. The complex characters, intricate world, and blistering pace are off-the-charts amazing. I fell in love with this story from the first sentence to the final, epic page. London is a force to be reckoned with." --Marie Lu, author of the Legend trilogy
  
"[A] smart, stylish science-fiction thriller that deftly weaves big issues like guilt, accidents of birth, redemption and commerce into a page-turning read." --Kirkus Reviews

"A fast-paced dystopian novel which should appeal to readers of the Hunger Games." --VOYA

"Alex London is one of the most multi-dimensional writers out there. Proxy blew me away. It's deep, thrilling, thought-provoking, and at times simultaneously maddening and uplifting. I need to have more of Syd and Knox. Proxy is one stunning read!" --Andrew Smith, author of Winger and Grasshopper Jungle

"Gripping." --Examiner.com

"Proxy moves blindingly fast through a world of danger gone viral. It's science-fiction on a joy ride full of deceit and imagination." --Deseret News
 
"A big twist and heroic ending will leave readers eager for more" --Shelf Awareness
 
"Offering intriguing moral dilemmas amid breakneck action...The matter-of-fact presence of a gay lead [Syd] in an action driven story is welcome and overdue." --Publishers Weekly
 
"An action-packed thrill ride." --School Library Journal

Proxy

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How to Start-Up, Disrupt, and Thrive As a Female Founder

The founder of Girls in Tech offers first-hand accounts of the realities of startup life, with the very best advice from top women entrepreneurs


You know startups are hard, but what is it like to fail, or have a falling out with your co-founder, or to go through hundreds of pitches in an effort get funded? In Tech Boss Lady, Adriana Gascoigne dives into the gritty, raw side of startups. She shares her own story - of defying Silicon Valley's boy's club and founding the largest organization for female entrepreneurs in the world - as well as candid true tales from more than 20 leading women in tech. The result: a no-nonsense guide for the entrepreneur, intrapreneur and Tech Boss Lady within each of us.

Gascoigne goes behind the scenes of some of Silicon Valley's hottest brands to discuss topics like failure, funding, growth hacking, and what it's like to be a first-time CEO. Rising entrepreneurs will find inspiration and actionable advice, and experienced tech employees will appreciate Gascoigne's refreshingly real take on Silicon Valley: the good, the bad, the ugly, and ultimately-the hopeful.



Tech Boss Lady

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Surviving and Thriving in a World of Digital Giants

Which kinds of companies will thrive and which will get crushed by the powerful forces in the global business landscape now at work? This groundbreaking new guide will help you adapt and change your business to thrive among digital giants, including Google, Facebook, and Amazon.

Drawing on considerable original research and case studies from Wang's acclaimed firm, Constellation Research, this groundbreaking guide reveals which kinds of companies will thrive and which will get crushed by the powerful forces now at work.

Ultimately, you will understand how the business world is changing in the face of extreme competition and, most importantly, you will learn how to adapt now to stay relevant and in demand.

Everybody Wants to Rule the World will help you:

 * Understand the power of Data-Driven Digital Networks and how they have driven the most successful companies of our time.
 * Learn how extreme consolidation is changing the global business landscape and what this means for businesses of all types and sizes in terms of understanding where you fit in the value chain.
 * Gain insights into what innovative companies are doing right now to position themselves in this new reality.
 * Take your business from status quo to market leader.

Everybody Wants to Rule the World

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Paperback (1 to 2 lbs)

Computer Science

Using SQL Server 2008 Transact-SQL (Modules 1-6)

Microsoft Custom Writing Queries

Heavy Hardcover (2 to 4 lbs)

Oklahoma

Reservoir engineers, drilling engineers, geologists, and production engineers will find this well-researched book most helpful. The author draws from his extensive experience in horizontal operations around the world and provides you with a thorough understanding of horizontal well technology basics. The author presents history of the technology, recent developments, and basic drilling concepts. In addition, he discusses factors influencing horizontal well performance, such as naturally fractured reservoirs, inaccessible locations, drilling attic oil, drilling through faults and relief wells. The author includes field histories and analyses of productivity and performance.

Horizontal Well Technology

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#hardcover #fiction #tech #thriller #firstedition #suspense #suspensethrillers #MichaelCrichton

An accusation of sexual harassment threatens a man's career in the cutthroat computer industry, and when he attempts to defend himself, he uncovers some damaging company secrets. By the author of Jurassic Park. 400,000 first printing. $400,000 ad/promo. Tour.

Disclosure

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Nathan Grayson

Florida

The Triumphs and Turmoils of Twitch and the Stars Behind the Screen

Told through the diverse and fascinating careers of nine streamers, this is the definitive story of Twitch and how the livestream platform revolutionized technology, entertainment, business, and pop culture. With 2.5 million viewers at any given moment, the streaming platform Twitch is in the lead and often well beyond mainstream networks like CNN and Fox during primetime. On Twitch, the Amazon-owned tech behemoth, the biggest personalities, like Kai Cenat, Félix “xQc” Lengyel, and Hasan “HasanAbi” Piker, can earn millions per year by firing up their internet connection and going live. Veteran technology and gaming journalist Nathan Grayson takes us inside the triumphs and tribulations of Twitch with exclusive access to its biggest content creators who helped make the platform into a billion-dollar global business. From Twitch’s early days of rapid growth to acquisition by Amazon to the defection of creators and rival platforms, Grayson makes the radical argument that many social technology companies are far more dependent on their creators than the creators are on their platforms. Rivetingly told through nine exceptional Twitch creators whose on-screen personalities helped the company grow into a powerhouse, this is the explosive story of when entertainment meets the internet in the era of social and video content domination.

Stream Big (ARC)

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Driverless Cars and the Road of the Future

The country's leading transport expert describes how the driverless vehicle revolution will transform highways, cities, workplaces and laws not just here, but across the globe.

Our time at the wheel is done. Driving will become illegal, as human drivers will be demonstrably more dangerous than cars that pilot themselves. Is this an impossible future, or a revolution just around the corner?

Sam Schwartz, America's most celebrated transportation guru, describes in this book the revolution in self-driving cars. The ramifications will be dramatic, and the transition will be far from seamless. It will overturn the job market for the one in seven Americans who work in the trucking industry. It will cause us to grapple with new ethical dilemmas-if a car will hit a person or a building, endangering the lives of its passengers, who will decide what it does? It will further erode our privacy, since the vehicle can relay our location at any moment. And, like every other computer-controlled device, it can be vulnerable to hacking.

Right now, every major car maker here and abroad is working on bringing autonomous vehicles to consumers. The fleets are getting ready to roll and nothing will ever be the same, and this book shows us what the future has in store.

No One at the Wheel

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How the Mobility Revolution Is Transforming Our Lives

Mobility expert John Rossant and business journalist Stephen Baker look beyond the false promises of the past to examine the real future of transportation and the repercussions for the world’s cities, the global economy, the environment, and our individual lives. Human mobility, dominated for a century by cars and trucks, is facing a dramatic transformation. Over the next decade, new networked devices, from electric bikes to fleets of autonomous cars, will change the way we move. They will also disrupt major industries, from energy to cars, give birth to new mobility giants, and lead to a redesign of our cities. For Rossant and Baker, this represents the advance of the Information Revolution into the physical world. This will raise troubling questions about surveillance, privacy, the dangers from hackers and the loss of jobs. But it also promises startling efficiencies, which could turn our cities green and, perhaps, save our planet. In an engaging, deeply reported book, the authors travel to mobility hotspots, from Helsinki to Shanghai, to scout out this future. And they visit the companies putting it together. One, Divergent3d, is devising a system to manufacture cars with robots and 3D printers. PonyAI, a Chinese-Silicon Valley startup, builds autonomous software that perceives potholes, oncoming trucks, and wayward pedestrians, and guides the vehicle around them. Voom, an Airbus subsidiary, is racing with dozens of others to operate fleets of air taxis that fly by themselves. Hop, Skip, Go is about us: billions of people on the move. Underlying each stage of mobility, from foot to horse to cars and jets, are the mathematics of three fundamental variables: time, space and money. We measure each trip we take, whether to Kuala Lumpur or the corner drugstore. As the authors make clear, the coming mobility revolution will be no different. As they unveil the future, the authors explore how these changes might revamp our conception of global geography, the hours in our days, and where in the world we might be able to go.

Hop, Skip, Go

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David B. Auerbach

South Carolina

How Digital Forces Beyond Our Control Commandeer Our Daily Lives and Inner Realities

How the autonomous digital forces jolting our lives - as uncontrollable as the weather and plate tectonics - are transforming life, society, culture, and politics. David Auerbach's exploration of the phenomenon he has identified as the meganet begins with a simple, startling revelation: There is no hand on the tiller of some of the largest global digital forces that influence our daily lives: from corporate sites such as Facebook, Amazon, Google, YouTube, Instagram, and Reddit to the burgeoning metaverse encompassing cryptocurrencies and online gaming to government systems such as China's Social Credit System and India's Aadhaar. As we increasingly integrate our society, culture and politics within a hyper-networked fabric, Auerbach explains how the interactions of billions of people with unfathomably large online networks have produced a new sort of beast: ever-changing systems that operate beyond the control of the individuals, companies, and governments that created them. Meganets, Auerbach explains, have a life of their own, actively resisting attempts to control them as they accumulate data and produce spontaneous, unexpected social groups and uprisings that could not have even existed twenty years ago. And they constantly modify themselves in response to user behavior, resulting in collectively authored algorithms none of us intend or control. These enormous invisible organisms exerting great force on our lives are the new minds of the world, increasingly commandeering our daily lives and inner realities. Auerbach's analysis of these gargantuan opaque digital forces yield important insights such as: The conventional wisdom that the Googles and Facebook of this world are tightly run algorithmic entities is a myth. No one is really in control. The efforts at reform - to get lies and misinformation off meganets - run into a brick wall because the companies and executives who run them are trapped by the persistent, evolving, and opaque systems they have created. Bitcoin and other cryptocurrencies are uncontrollable and their embrace by elite financial institutions threatens the entire economy We are asking the wrong questions in assuming that if only the Facebooks of this world could be better regulated or broken up that they would be better, more ethical citizens. Why questions such as making algorithms fair and bias-free and whether AI can be a tool for good or evil are wrong and misinformed Auerbach then comes full circle, showing that while we cannot ultimately control meganets we can tame them through the counterintuitive measures he describes in detail.

Meganets

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Karen Panetta

Katianne Williams

Empowering Girls to Combine Any Interests with STEM to Open up a World of Opportunity

"Count Girls In encourages parents and other role models to raise authentic young women who have the confidence to put STEM education to work in a way that best serves them and their passions"--

Count Girls In

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"A story of triumph, friendship, love, and above all, about being human and reaching for dreams in a hard-wired world."--Seattle Times
 
"Too often, writing about the online world lacks emotional punch, but Katz's obvious love for his 'lost boys' gives his narrative a rich taste."--The New York Times Book Review

Jesse and Eric were geeks: suspicious of authority figures, proud of their status as outsiders, fervent in their belief in the positive power of technology. High school had been an unbearable experience and their small-town Idaho families had been torn apart by hard times. On the fringe of society, they had almost no social lives and little to look forward to. They spent every spare cent on their computers and every spare moment online. Nobody ever spoke of them, much less for them.

But then they met Jon Katz, a roving journalist who suggested that, in the age of geek impresario Bill Gates, Jesse and Eric had marketable skills that could get them out of Idaho and pave the way to a better life. So they bravely set out to conquer Chicago--geek style. Told with Katz's trademark charm and sparkle, Geeks is a humorous, moving tale of triumph over adversity and self-acceptance that delivers two irresistible heroes for the digital age and reveals the very human face of technology.
 
Praise for Geeks

"Ultimately, Geeks is not a story about the Internet or computers or techies. It is a story about personal bonds, optimism, access to opportunity, and the courage to dream."--Salon

"An uplifting and hugely compassionate book."--Philadelphia Inquirer
 
"A story of friendship, optimism, social despair, and an updated version of that American icon, the tinkerer."--USA Today
 

James Grippando

Alabama





Harper Lee Prize winner and New York Times bestselling author James Grippando returns with a bold new thriller that asks at what price do we open our lives to Big Data.

Aspiring playwright, Kate Gamble, is struggling to launch a script she's been secretly researching her entire life, mostly at the family dinner table. Her father is Christian Gamble, CEO of Buck Technologies, a private data integration company whose clients include the CIA and virtually every counter-terrorism organization in the Western World. Kate's father adores her, and a play about the dark side of Big Data would be the ultimate betrayal in his eyes. But Kate is compelled to tell this story--not only as an artist exploring the personal information catastrophe that affects us all, but as a daughter trying to understand her mother's apparent loss of purpose, made even more disturbing by the suicide note she left behind: I did it for Kate.

Then Patrick Battle comes back into her life, changing everything she has ever thought about her play, her father, and her mother's tragic death. Patrick is a childhood friend, but he is now Buck's golden boy with security clearance to the company's most sensitive projects. When Buck comes under investigation by the Justice Department and Patrick suddenly goes missing, Kate doesn't know who to trust. A phone call confirms her worst nightmare: Patrick has been kidnapped, and the ransom demand is "Code 6"--the most secret and potentially dangerous technology her father's company has ever developed.

Kate's fight to bring Patrick home safely reveals a conspiracy and cover up that may implicate one of the most powerful executives in the tech industry, while the development of Kate's play unleashes family secrets and the demons behind her mother's cryptic final note. The two paths converge in explosive fashion, leading to a shocking and terrifying discovery that puts Kate and Patrick in the crosshairs of forces who will stop at nothing to control Code 6. 

Code 6

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Tom Koulopoulos

Jim Champy

Virginia

A New Way to Think about Risk, Innovation, Scale and Success

The ancient Greek mathematician Pythagoras once said, "Above the cloud with its shadow is the star with its light," an appropriate metaphor for coming to grips with the field of cloud computing, a confusing topic for many business professionals. Even management consultant Thomas M. Koulopoulos, an expert, spends his manual's first 25 pages defining the cloud. He cautions readers that the cloud is neither synonymous with the Internet nor an offsite data center where you stash pictures and documents. getAbstract recommends his admirable explanation of how the "hyperconnectivity" of the cloud will influence how people work, play, learn, innovate and socialize in the near future. This guidebook will offer you clear, starry skies to help you navigate the cloud.

Cloud Surfing

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Iain Carson

Vijay Vaitheeswaran

The Global Race to Fuel the Car of the Future

Reveals that the auto and oil industries are at a pivotal crossroads and have shaped domestic capitalism and the international landscape to create both progress and consequence, in an account that predicts a revolution in energy use and car manufacture.

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Jesse Horwitz

Selling Naked

Leander Kahney

Inside Steve's Brain

Mike J. Jones; Steve Sanghi

Driving Excellence

Richard P. Brennan

Levitating Trains and Kamikaze Genes

David Locke Hall

Crack99

John Battelle

The Search

Jon Katz

Geeks

Tahmima Anam

The Startup Wife

Alex London

Proxy

Adriana Gascoigne

Tech Boss Lady

R. 'Ray' Wang

Everybody Wants to Rule the World

Microsoft Custom Course

Microsoft Custom Writing Queries

Sada D. Joshi, Ph.D.

Horizontal Well Technology

Michael Crichton

Disclosure

Nathan Grayson

Stream Big (ARC)

Samuel I. Schwartz; Karen Kelly (As told to)

No One at the Wheel

John Rossant, Stephen Baker

Hop, Skip, Go

David B. Auerbach

Meganets

Karen Panetta; Katianne Williams

Count Girls In

Jon Katz

Geeks

James Grippando

Code 6

Tom Koulopoulos; Jim Champy

Cloud Surfing

Iain Carson; Vijay Vaitheeswaran

Zoom

John F. O'Hanlon

A Users Guide to Vacuum Technology