Category - Non Fiction / Business & Economics
Format - Paperback
Condition - Good
Listed - A year ago
Views - 2
Wishes - 1
Ships From - New York
Est. Publication Date - Mar 2006
Additional Information
Publisher Description
The marketing consultant who turned around such companies Salomon Smith Barney and IBM shares his secrets for elevating marketing strategy from the doldrums, offering guidelines for developing an inno...
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