Don Tapscott; Anthony D. Williams

Hardcover (1 to 2 lbs)

Ohio

How Mass Collaboration Changes Everything

An updated edition of the national bestseller?now with a new introduction and a new chapter

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
? Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
? Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
? Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.



Wikinomics

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In the world of Wikinomics, the choices for collaboration are endless. You can produce a television news clip for Youtube or create a community around your photo collection on Flickr. This new participation is changing how goods and services are invented, produced, marketed and distributed on a global basis. It presents far-reaching opportunities for every company and individual. With vivid and engaging examples Wikinomics explains the deep changes in technology, demographics and business that allow people to participate in the economy like never b4

Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Good

Listed - A year ago

Views - 2

Wishes - 1

Ships From - Ohio

Est. Publication Date - Apr 2008

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Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Good

Listed - A year ago

Views - 2

Wishes - 1

Ships From - Ohio

Est. Publication Date - Apr 2008

Additional Information

Publisher Description

Wikinomics

By:

$6.25

Condition

Format

Meet the seller

Discover more

Wikinomics

By: Don Tapscott; Anthony D. Williams

'Wikinomics' readers also enjoyed:

Additional titles by Don Tapscott; Anthony D. Williams

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