“While building the virgin group over the course of 40 years, Richard Branson has never shy the way from tackling, seemingly outlandish challenges that others (including his own colleagues on many occasions) considered sheer lunacy. He has taken on giants, like British airwaves and won, and monsters, like Coca-Cola, and lost. Now Branson gives an inside, look at his strikingly, different, swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world has always dubbed (with a wink) “the Virgin way .“ This paperback copy is in very good condition with minimal wear. I’ve indicated a few small areas of wear. A great read for those “out of the box” - budding entrepreneurs who need a little inspiration to go for it!