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    The Hidden Persuaders

    The Hidden Persuaders

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    by: Vance Packard, Mark Crispin Miller

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    The Hidden Persuaders

    The Hidden Persuaders

    By: Vance Packard

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    Published
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    Overview

    Publisher Description

    A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psyc...

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