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    The End of Competitive Advantage

    The End of Competitive Advantage

    By: Rita Gunther McGrath

    1 copy available

    by: Rita Gunther McGrath, Alex Gourlay

    The End of Competitive Advantage

    The End of Competitive Advantage

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    Overview

    Publisher Description

    Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and u...

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