Tim Furey

Lawrence Friedman

Heavy Hardcover (2 to 4 lbs)

Colorado

Going to Market with Multiple Sales Channels to Reach More Customers, Sell More Products, Make More Profit

Furey also serves on the Board of Directors of Alpha Industries (Nasdaq:AHAA), a leading semiconductor manufacturer for wireless telephone applications. Previously, Mr. Furey worked with Boston Consulting Group, Strategic Planning Associates, Kaiser Associates and the Marketing Science Institute. He earned a BA in Economics, cum laude, from Harvard University and an MBA from the Harvard Business School. Lawrence G. Friedman is an internationally recognized channel strategy consultant whose clients have included companies such as Lotus, AT & T, Canon, Compaq Digital Equipment, Microsoft and Bell Atlantic. He also held executive level positions at Andersen Consulting and Huthwaite, Inc., the sales research firm that developed the SPIN Selling Model. In 1996, Friedman, with Neil Rackham and Richard Ruff, co-authored the best-seller, GETTING PARTNERING RIGHT (McGraw-Hill).-

Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - 4 months ago

Views - 1

Ships From - Colorado

Est. Publication Date - Apr 1999

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The Channel Advantage

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