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    Testing Business Ideas

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    Testing Business Ideas

    Testing Business Ideas

    By: David J. Bland

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    Testing Business Ideas

    by: David J. Bland, Alexander Osterwalder

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    Overview

    Publisher Description

    A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwal...

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