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    Rethinking Prestige Branding

    Rethinking Prestige Branding

    by: Wolfgang Schaefer, J. P. Kuehlwein

    Categories
    Non Fiction
    Business & Economics
    Rare find!
    Only 1 copy left.

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    Rethinking Prestige Branding

    Rethinking Prestige Branding

    By: Wolfgang Schaefer

    1 copy available

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    What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in com...

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