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    Resurgence: the Four Stages of Market-Focused Reinvention

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    Resurgence: the Four Stages of Market-Focused Reinvention

    by: Gregory S. Carpenter, Gary F. Gebhardt, John F. Sherry

    Categories
    Non Fiction
    Business & Economics

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    Resurgence: the Four Stages of Market-Focused Reinvention

    Resurgence: the Four Stages of Market-Focused Reinvention

    By: Gregory S. Carpenter

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    Overview

    Publisher Description

    Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks foll...

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