PERFECT GIFT IDEA FOR VALENTINE'S DAY! Newborns' color perception is limited to white, black and shades of grey, because their eyes and capacity for sight are not fully developed at birth. As a result, babies love to look at high-contrast black-and-white patterns, which stand out in their blurry worlds, attracting their attention and helping them focus. Until about the fifth month, babies use their eyes as the primary source for information about the world and how it works. Once your baby's pupils are working and his two eyes start to coordinate, he'll be compelled to look at high contrast images, especially from birth to 14 weeks old. High contrast images are easier for babies to interpret, they are the best way for your tot to lengthen their attention span, improve their memory and develop their nervous system. It is also beneficial in terms of social development.