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    Mass Media Research

    Mass Media Research

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    by: Roger D. Wimmer, Joseph R. Dominick

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    Mass Media Research

    Mass Media Research

    By: Roger D. Wimmer

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    Overview

    Publisher Description

    Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you ...

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