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    Categories
    Textbook/Educational Curriculum
    College & Above

    by: Donald R. Lehmann, Sunil Gupta, Joel H. Steckel

    Rare find!
    Only 1 copy left.

    Condition

    Used
    New / Like New

    Format

    Paperback
    Hardcover
    Marketing Research
    Marketing Research
    Marketing Research
    Marketing Research
    Marketing Research
    Marketing Research

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    Marketing Research

    Marketing Research

    By: Donald R. Lehmann

    1 copy available

    Marketing Research

    $12.00

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    Product Details

    Category - Textbook/Educational Curriculum / College & Above

    Format - Hardcover

    Condition - Good

    Listed - 7 months ago

    Views - 3

    Ships From - New York

    Est. Publication Date - Dec 1997

    Overview

    Publisher Description

    This book provides students with a complete analysis of the benefits and pitfalls of various research methods. The authors give their views on how to conduct marketing research in the real world and d...

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    Published
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    Meet the seller

    Aliaksandra Kaplan
    Aliaksandra Kaplan
    (3)