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    Marketing Research
    Marketing Research
    Marketing Research
    Marketing Research
    Marketing Research
    Marketing Research

    by: Donald R. Lehmann, Sunil Gupta, Joel H. Steckel

    Condition

    Used
    New / Like New

    Format

    Paperback
    Hardcover
    Categories
    Textbook/Educational Curriculum
    College & Above
    Rare find!
    Only 1 copy left.

    Marketing Research

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    Marketing Research

    Marketing Research

    By: Donald R. Lehmann

    1 copy available

    $12.00

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    Published
    Drafts

    Overview

    Publisher Description

    This book provides students with a complete analysis of the benefits and pitfalls of various research methods. The authors give their views on how to conduct marketing research in the real world and d...

    Read more

    Product Details

    Category - Textbook/Educational Curriculum / College & Above

    Format - Hardcover

    Condition - Good

    Listed - 9 months ago

    Views - 3

    Ships From - New York

    Est. Publication Date - Dec 1997

    Meet the seller

    Aliaksandra Kaplan
    Active Yesterday
    Aliaksandra Kaplan
    (4)