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    by: I. M. Levitt

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    Marketing Imagination

    Marketing Imagination

    Categories
    Non Fiction
    Business & Economics

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    Marketing Imagination

    Marketing Imagination

    By: I. M. Levitt

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    Overview

    Publisher Description

    Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "...

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