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    Loveworks

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    Categories
    Non Fiction
    Business & Economics

    by: Brian Sheehan, Kevin Roberts

    Loveworks

    Discover more

    Loveworks

    Loveworks

    By: Brian Sheehan

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    Overview

    Publisher Description

    In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands (Powerhouse Books). It was admired as a breakthrough in marketing thinking but was also controversial because of its surprisingly obviou...

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