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    by: Alice M. Tybout

    Kellogg on Branding in a Hyper-Connected World
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    Kellogg on Branding in a Hyper-Connected World

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    Kellogg on Branding in a Hyper-Connected World

    Kellogg on Branding in a Hyper-Connected World

    By: Alice M. Tybout

    1 copy available

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    Overview

    Publisher Description

    World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and ma...

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