In "Insanely Simple: The Obsession That Drives Apple's Success," Ken Segall, who worked closely with Steve Jobs as an ad agency creative director, explores how Apple's commitment to simplicity has been central to its success. He delves into the company's culture, design principles, and marketing strategies, illustrating how the power of simplicity can be a potent tool in business. Segall provides insights into Apple's practices and offers lessons on how other organizations can apply the principle of simplicity to achieve their own success.PENGUINRANDOMHOUSE.COM