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    Harvard Business Review on Brand Management

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    Harvard Business Review on Brand Management

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    Harvard Business Review on Brand Management

    Harvard Business Review on Brand Management

    By: Jonathan Mark

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    by: Jonathan Mark, Erich Joachimsthaler, David Aaker, John Quelch, David Harding, Regina Fazio Maruca, David Kenny, Vijay Vishwanath

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    Published
    Drafts

    Overview

    Publisher Description

    With the increasing globalization of brands, effective brand management in differentiating products has become even more esseential. This volume provides strategies for maximizing the value of brands ...

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